Brand Collab.
What if Nike sold milk? This was the introduction to the brand collaboration assignment. We had a chance to study many successful and unsuccessful brand collabs. Many successful collaborations were between brands that no one would ever think could work. There have been clothing brands collaborating with food brands, high end fashion with your everyday convenience store, office supply companies and shoe brands, etc. The idea of this assignment was to create a brand collaboration with two brands that would never go together. For this assignment I decided to make a collaboration between Chick-Fil-A and Burt’s Bees.
Zesty Buffalo
Polynesian
Honey Mustard
Barbecue
Garden Herb Ranch
Sweet & Spicy Sriracha
Chick-Fil-A
My intention was to seamlessly incorporate the Chick-Fil-A brand into Burt’s Bees products. I choose to incorporate the Chick-Fil-A signature sauces into the different lip balms. The colors of the packaging on the sauces were very similar to the colors of the lip balms therefore, I picked the corresponding color with sauce flavor to create a pack of lip balms.
These sweet and savory lip balms look great and taste even better!
A mockup of all the Burt’s Bees lip balms with the new Chick-Fil-A flavors.
Flat designs of the new Burt’s Bees lip balms.